Sometimes watchmaking becomes a form of art. Luxury, high end watchmaking brands, produce great models with outstanding quality. The problem with those kind of timepieces it’s that their price is usually so high that only a small few can afford them.
Practice makes perfect
What if there is a way to get a kind of watch that is also an art piece, with premium quality components, but with a price that is much more affordable?
Quality as a mission
I worked with the top master artists in the field to revive one of the oldest Italian art forms, the maiolica enameling, inside the tiny space of the dial of a watch. I also wanted to keep the price fair but without cutting on quality.